Requirement

🔹Bachelor’s degree in Marketing, Digital Media, Brand Management, or a related field.

🔹Certification in Digital Marketing or Product Marketing is highly preferred.

🔹Minimum 2 years of experience in product Marketing or brand Marketing.

🔹Proven Experience in product marketing, showroom traffic generation, and campaign performance tracking.

🔹Excellent communication, project coordination, and cross-functional collaboration skills.

🔹Strong sense of design, luxury aesthetics, and brand storytelling

Job Description

🔹Strategically manage one product category (White Gold, Diamond, or Gold), including positioning, messaging, and lifecycle performance.

🔹Assist in Planning, executing, and integrated brand campaigns across digital platforms, including direct social media channel management (e.g., Instagram, Facebook, TikTok, YouTube, Viber, Telegram), to promote the assigned product category.

🔹Collaborate with retail teams to plan and execute initiatives aimed at increasing qualified footfall for the assigned product in showrooms.

🔹Lead or support new product launch activities including promotional planning, content development, visual merchandising coordination, and PR alignment.

🔹Collaborate with internal teams and external agencies top maintain brand identity specific to the product line.

🔹Monitor competitor activities and market trends within the product category.

🔹Track and analyze KPIs such as engagement, showroom visits, conversions, and product-specific campaign ROI.

🔹Present insights and recommendations to optimize product-specific marketing efforts.

🔹Coordinate with creatives for high-quality visual and video content tailored to the specific product line.